Why Robotics is the Next Software
Software is eating the world — and now it’s coming for atoms.



For years, robotics has sat on the edge of mainstream venture capital — exciting, but too “hard.” Too slow to scale, too capital intensive, too complicated. That’s changing. Quietly, radically, and faster than most realize.
We believe robotics is entering its software moment. A shift from hardware-centric moonshots to modular, programmable, and repeatable systems — built for real-world scale.
Here’s why we’re paying close attention, and what kinds of companies we’re backing at VentureCapital.
1. Modular Hardware Changed Everything
Ten years ago, building a robot meant building everything — actuators, arms, vision systems, firmware, OS, edge logic. Today? Much of that is off the shelf.
Startups can now mix and match:
Affordable lidar + stereo cameras
Modular robotic arms and grippers
ROS-based middleware
Edge compute built on NVIDIA Jetson or similar
That means faster iteration, lower burn, and way more companies actually shipping product — not just prototypes.
2. Robotics is Becoming a Software Company
The value in robotics is increasingly in:
Navigation + perception stacks
Task automation logic
Fleet coordination + remote management
UX for non-technical operators
Data feedback loops
In other words: robotics startups are shipping software with physical interfaces.
This unlocks powerful SaaS-like models — RaaS (Robotics-as-a-Service) — where recurring revenue is driven by usage, updates, and orchestration platforms. Just like great SaaS, the winners will compound through software.
3. Adoption Has a Wedge Now
Thanks to labor shortages, rising wages, and increasing demand for precision — robotics is no longer a “cool future.” It’s a pressing operational need.
We’re seeing clear wedges across:
Warehousing + logistics (pick, pack, sort)
Construction (layout, scanning, finishing)
Farming (precision planting, spraying)
Hospitality (cleaning, food service)
Defense + security (patrol, surveillance, payload)
These aren’t speculative bets. Customers are buying now. And they need solutions that are affordable, upgradable, and easy to deploy — which is where software-led robotics shines.
4. Talent Is Flooding In
Thanks to the AI boom, robotics is no longer a niche. Top-tier talent from machine learning, vision, and simulation is flowing into robotics. Founders aren’t just roboticists — they’re ex-AI researchers, dev tools engineers, product designers.
This new wave builds differently: faster loops, cleaner APIs, tighter UX, smarter defaults. They know how to ship — and that’s why we’re excited to invest.
Where VentureCapital Is Backing Robotics
At VentureCapital, we’re looking for:
Robotics platforms with SaaS-level GTM
Task-specific solutions with vertical focus
“RobotOS” layers: perception, control, telemetry
Simulation + test environments for faster deployment
And we’re especially excited by full-stack teams — the ones that own both motion and intelligence.
Final Word
Robotics is no longer science fiction. It’s software with physics. The firms who recognize that — and invest accordingly — will help define the next industrial era.
If you’re building something robotic, modular, and ambitious — we’d love to hear from you.
For years, robotics has sat on the edge of mainstream venture capital — exciting, but too “hard.” Too slow to scale, too capital intensive, too complicated. That’s changing. Quietly, radically, and faster than most realize.
We believe robotics is entering its software moment. A shift from hardware-centric moonshots to modular, programmable, and repeatable systems — built for real-world scale.
Here’s why we’re paying close attention, and what kinds of companies we’re backing at VentureCapital.
1. Modular Hardware Changed Everything
Ten years ago, building a robot meant building everything — actuators, arms, vision systems, firmware, OS, edge logic. Today? Much of that is off the shelf.
Startups can now mix and match:
Affordable lidar + stereo cameras
Modular robotic arms and grippers
ROS-based middleware
Edge compute built on NVIDIA Jetson or similar
That means faster iteration, lower burn, and way more companies actually shipping product — not just prototypes.
2. Robotics is Becoming a Software Company
The value in robotics is increasingly in:
Navigation + perception stacks
Task automation logic
Fleet coordination + remote management
UX for non-technical operators
Data feedback loops
In other words: robotics startups are shipping software with physical interfaces.
This unlocks powerful SaaS-like models — RaaS (Robotics-as-a-Service) — where recurring revenue is driven by usage, updates, and orchestration platforms. Just like great SaaS, the winners will compound through software.
3. Adoption Has a Wedge Now
Thanks to labor shortages, rising wages, and increasing demand for precision — robotics is no longer a “cool future.” It’s a pressing operational need.
We’re seeing clear wedges across:
Warehousing + logistics (pick, pack, sort)
Construction (layout, scanning, finishing)
Farming (precision planting, spraying)
Hospitality (cleaning, food service)
Defense + security (patrol, surveillance, payload)
These aren’t speculative bets. Customers are buying now. And they need solutions that are affordable, upgradable, and easy to deploy — which is where software-led robotics shines.
4. Talent Is Flooding In
Thanks to the AI boom, robotics is no longer a niche. Top-tier talent from machine learning, vision, and simulation is flowing into robotics. Founders aren’t just roboticists — they’re ex-AI researchers, dev tools engineers, product designers.
This new wave builds differently: faster loops, cleaner APIs, tighter UX, smarter defaults. They know how to ship — and that’s why we’re excited to invest.
Where VentureCapital Is Backing Robotics
At VentureCapital, we’re looking for:
Robotics platforms with SaaS-level GTM
Task-specific solutions with vertical focus
“RobotOS” layers: perception, control, telemetry
Simulation + test environments for faster deployment
And we’re especially excited by full-stack teams — the ones that own both motion and intelligence.
Final Word
Robotics is no longer science fiction. It’s software with physics. The firms who recognize that — and invest accordingly — will help define the next industrial era.
If you’re building something robotic, modular, and ambitious — we’d love to hear from you.
For years, robotics has sat on the edge of mainstream venture capital — exciting, but too “hard.” Too slow to scale, too capital intensive, too complicated. That’s changing. Quietly, radically, and faster than most realize.
We believe robotics is entering its software moment. A shift from hardware-centric moonshots to modular, programmable, and repeatable systems — built for real-world scale.
Here’s why we’re paying close attention, and what kinds of companies we’re backing at VentureCapital.
1. Modular Hardware Changed Everything
Ten years ago, building a robot meant building everything — actuators, arms, vision systems, firmware, OS, edge logic. Today? Much of that is off the shelf.
Startups can now mix and match:
Affordable lidar + stereo cameras
Modular robotic arms and grippers
ROS-based middleware
Edge compute built on NVIDIA Jetson or similar
That means faster iteration, lower burn, and way more companies actually shipping product — not just prototypes.
2. Robotics is Becoming a Software Company
The value in robotics is increasingly in:
Navigation + perception stacks
Task automation logic
Fleet coordination + remote management
UX for non-technical operators
Data feedback loops
In other words: robotics startups are shipping software with physical interfaces.
This unlocks powerful SaaS-like models — RaaS (Robotics-as-a-Service) — where recurring revenue is driven by usage, updates, and orchestration platforms. Just like great SaaS, the winners will compound through software.
3. Adoption Has a Wedge Now
Thanks to labor shortages, rising wages, and increasing demand for precision — robotics is no longer a “cool future.” It’s a pressing operational need.
We’re seeing clear wedges across:
Warehousing + logistics (pick, pack, sort)
Construction (layout, scanning, finishing)
Farming (precision planting, spraying)
Hospitality (cleaning, food service)
Defense + security (patrol, surveillance, payload)
These aren’t speculative bets. Customers are buying now. And they need solutions that are affordable, upgradable, and easy to deploy — which is where software-led robotics shines.
4. Talent Is Flooding In
Thanks to the AI boom, robotics is no longer a niche. Top-tier talent from machine learning, vision, and simulation is flowing into robotics. Founders aren’t just roboticists — they’re ex-AI researchers, dev tools engineers, product designers.
This new wave builds differently: faster loops, cleaner APIs, tighter UX, smarter defaults. They know how to ship — and that’s why we’re excited to invest.
Where VentureCapital Is Backing Robotics
At VentureCapital, we’re looking for:
Robotics platforms with SaaS-level GTM
Task-specific solutions with vertical focus
“RobotOS” layers: perception, control, telemetry
Simulation + test environments for faster deployment
And we’re especially excited by full-stack teams — the ones that own both motion and intelligence.
Final Word
Robotics is no longer science fiction. It’s software with physics. The firms who recognize that — and invest accordingly — will help define the next industrial era.
If you’re building something robotic, modular, and ambitious — we’d love to hear from you.


Lina Cheng
General Partner